Branding is a critical element of marketing. Consumers need something unique that is identifiable to your company. As an entrepreneur, you should go the extra mile to make your brand more recognizable. Making your brand identity more consistent builds customer trust, generates new customers, increases business value, and improves employee satisfaction and pride, among others. In a world where the most successful companies rule, maintaining a consistent brand identity is compulsory for anyone who wants to remain competitive.
Here are five steps for making your brand identity more consistent.
1. Identify the need for a more consistent brand identity.
For effectiveness purposes, you should start by understanding why you need to make your brand identity more consistent. Most people make the mistake of indulging in things they know little about. Resultantly, they fail to reap the benefits of their efforts. So understanding the benefits of doing something can quickly motivate you to get it right. Some of the benefits of creating a consistent brand identity include establishing brand authenticity, providing clarity, building trust, offering internal direction, and projecting high levels of professionalism.
2. Create Your Unique Selling Proposition (USP) and circulate it effectively.
To stand out from your competitors, you’ll have to create a unique brand guide. Your customers need to distinguish your brand from the rest clearly. Make it easy for them by creating a unique brand mission, vision, values, Logo usage, voice & tone, iconography, value propositions, and brand colors. On top of that, you should be careful with your media formatting, signage specs, graphics /photography styles, fonts, and typography. Otherwise, it is easy to mess it all up. For the record, brand identity consistency becomes effective when customers identify your brand’s language and message as unique.
3. Keep your branding authentic and straightforward.
Brand identity consistency is all about keeping your branding authentic and straightforward. Your brand should have the same message and tone. There should be consistency in both internal and external communications. Making your brand authentic makes it easy for both customers and employees to see your brand for what it stands for. Mind you, and your work culture should be a reflection of your brand. Convey your mission clearly through your brand tone and messaging for people to connect to your brand.
4. Make your brand more visible.
People need to recognize your brand, and that can only happen if you make it more visible. The easiest way of making your brand recognizable is by circulating your brand guide in all departments. Whether you operate a well-established business or start-up company, you need to establish brand recognition through all means. Your brand includes using personalized templates in your business cards, emails, electronic publications, social media profiles, WebPages, signage, brochures, Presentations slides, videos, social media posts, and web pages among others.
5. Be creative.
People tend to forget boring brands very fast after their first experience. Building a consistent brand identity requires creativity. Nevertheless; you should be smart enough to use different forms to convey the same core messaging effectively. Give your niche audiences a reason to get excited every time you come up with something new. Use your creativity consistently to breed brand trust, loyalty, recognition, and advocacy.