With approximately 149,000 employees, Unilever is known to confront all the issues associated with the changing work sphere. They are now investing in robotics and AI to reshape the digital world’s workforce, operations, and systems. Several other organizations are experiencing challenges, like Unilever and most leaders believe that it needs painful transformations of the workforce with fewer employees.

The experts at Unilever believe that the transactional approach can overlook potential opportunities and is often counterproductive. Therefore, they have developed a competitive approach to stay true to their mission, inspiring them to promote sustainable living in all spheres. Experts at Global Investment Strategies recommend using purpose for transforming the workplace to maintain a sync with the evolving work tactics. There are so many reasons to use purpose for growth in the industry. Below we have listed a few essential points describing how commitment to purpose can lead to continuous growth in the organization.

Purpose of attracting young talent

Surveys reveal that young generations are more attracted to purpose at work. As per the recent Survey reports from LinkedIn, almost 86% of employees were willing to work in companies that pay more attention to mission and values. Moreover, employees from all age groups were observed to achieve their career expectations and personal goals with a well-defined purpose.

Purpose guides tough decisions.

Younger generations are more willing to see greater consistency in organizations, and they are ready to protest if they perceive some inappropriate actions. Unilever has set an example that embedding purpose into business workforce management can trigger innovative approaches and prepare employees well for challenging situations. Moreover, it can support an arduous decision-making process at all levels.

Purpose defines work arrangements.

Most employees these days are attracted to flexible and remote work routines. This change in focus is a matter of concern for organizations. They need to develop new approaches to retain talent in the challenging scenarios of flexible working communities. It is essential to clearly define your organization’s purpose, which can be further linked to the work arrangements. Most companies prefer hybrid work modes where they can easily accommodate the needs of office routines and flexible work demands.

As the market’s competitive forces are rising, companies need to find reliable ways to transform the workplace. They need to use a well-defined purpose for setting up new work routines in the continuously evolving cultures. A company with a mission, vision, and values can also build trust among employees, suppliers, and customers. As a result, such organizations find better ways to grow in the competitive market. It can foster healthy decision-making while building strong connections between leaders and teams. Such efforts can help organizations accelerate operations and processes quickly while aligning all activities to the company’s purpose.