As a small business owner, it is of utmost importance to know how your business is faring. Entrepreneurs want to know what is working for their company and what is not. Additionally, the business landscape is , and it would be wise for entrepreneurs to continually gauge their business performance and know whether it is a success or not. If you want to know how to measure your business’s success, here are some few ways:

Financial statements

One obvious way of measuring success among small business owners is by establishing the amount of money it is generating. Money is probably the reason why you started the business in the first place, and without it, your business might not stay afloat. To measure how well it is doing, three financial statements will help you establish this. One is the income statement that will help you know the amount of profit your business is bringing in at a certain period by indicating the profits and losses accrued by the business. Next is the company’s balance sheet which is a depiction of the financial health of the business as it shows figures of how much you own and owe. Finally, there’s the cash flow statement which has the figures on liquid cash in your business. All of these statements will help you know how profitable your business is.

Customer satisfaction

It’s evident that if your customers are not satisfied with your products, they won’t be coming back and this will affect the overall success of your business. So how do you gauge customer satisfaction? The most common ways include carrying out surveys, reviews and even asking the customers about their general experience. You can also check online reviews to determine whether they are satisfied with your product or service. When you have satisfied customers, chances are your small business is succeeding at what it does.

The average number of new customers

Getting new customers is a sign of success and growth too. No business owner wants to get stuck with the same number of customers, and if this is the case, it might be time to amp your marketing campaign. Create a client lost which includes the email addresses of customers to help track them. This way, you’ll be able to know the number of new customers every month or annually.

Own expectations

This means taking an inward look about how you feel about your business’s success. Are you satisfied with being a small business owner? Your happiness could lead you in knowing whether your business is successful or not.

In conclusion, your employees can also guide you to know whether your small business is a success so conduct performance reviews occasionally. Furthermore, just because your business is not bringing in as much profit as before, it doesn’t mean you are failing. It could be a market situation so evaluate this too.