What it means to go the “Extra Mile”

by | Jun 12, 2019 | Business Excellence

A white piece of paper is pinned to a cork board with a pink thumbtack. The paper contains the motivational quote: "GO THE EXTRA MILE. IT'S NEVER CROWDED" in bold, black letters. The words “going the extra mile” and “crowded” have downward-pointing arrows beneath them.

Going the “Extra Mile” for the Customer

Excellent customer service is an irresistible magnet for many customers. Modern consumers are more empowered, educated, and more exposed. Dealing with them can either be easy or complicated, depending on how you treat them. Every successful business is built on the concept of excellent customer service. To such companies, the customer is king and queen, respectively. It takes greatness to go the extra mile in customer service.

What does the extra mile in customer service mean?

Going the extra mile in customer service simply means; being at your best always. You are willing to do everything beyond the standard to make your customers happy from start to the end.

Here are tips on how to go the extra mile for your customers

Build solid relationships with your customers.

Do you know what your customers’ need and want? What are their preferences? These are some of the questions that you should be asking yourself as an entrepreneur. Getting to know your customers through significant interactions, addressing them by the first name, and helping them make decisions can make all the difference you’ve been praying for.

Be Consistent.

Your customers need assurance that you have their best interests at heart with each interaction. They need a guarantee that they will always have a memorable experience with you 24/7. Communicate with all your team members effectively, Provide regular training opportunities and team building opportunities to develop and maintain consistency in your business.

Acknowledge positive and Embrace negative feedback.

Customers are the main reason why you’re in business. You obviously aim to meet all their needs through your company. Well; in this case, you should be willing to deal with both positive and negative feedback from your customers. Their say as the consumers should be respected at all times. Use their feedback to serve them even better. Be quick to acknowledge positive feedback and embrace negative ones too.

Build a reputation

Your brand should be known for being the best in the market. Customers love to associate themselves with brands that have a good reputation. To build a solid reputation for your company, be transparent, consistent, caring, reliable, and willing to improve for the sake of the customer. With a good reputation, you can be sure of attracting numerous referrals and repeated business.

In addition to the above, going the extra mile in customer service means; staying well-organized, working on your weaknesses, rewarding your customers with promotional items, and being at the top of your game 24/7.